DA cares about your privacy. When you visit the DA web sites, the information you
provide to us will be handled according to the standards outlined below.
Information Collection and Use
If you purchase a product or service from us, we request certain personally identifiable
information from you during the purchase process. You must provide contact information
(such as name, phone number, and address) and billing information (such as a credit card
number and expiration date) in order to complete a purchase.
We use the information we collect during the purchase process for billing purposes, to
fill your orders, for administrative, analytical, correspondence, and operational purposes,
to customize advertisements and offers and for other marketing purposes, and for other purposes
information to contact you.
Contests & Surveys
We may occasionally offer users the opportunity to participate in surveys or contests on our web site.
If we have your e-mail address, we may also send you surveys or contest invitations by e-mail. We may
have your e-mail address if:
- You have made a purchase on our web site and provided your e-mail address during the purchase process
- You have a forum account and provided your e-mail address either during the registration process or when updating your account information
- We have received your e-mail address by any other means
If you choose to participate in a contest or survey, we may request certain personally
identifiable information from you. This information may include contact information
(such as name, e-mail address, phone number, and shipping address) and optional
demographic information (such as your age and gender).
Participation in these surveys or contests is completely voluntary and you therefore
have a choice whether or not to disclose this information. We may use this information
to administer the contest or survey (e.g., notify contest winners, award prizes, and
update participant’s profiles). We may also use this information to improve the web
site experience for our customers, to improve our product or service offerings, or
for other internal business uses.
We may use third party service providers to conduct these surveys or contests. These
companies are prohibited from using our users’ personally identifiable information
for any other purpose. These third parties are bound by contract to DA to use adequate
security measures to protect your personal information.
Forward-to-a-Friend and Refer-a-Friend
You may use a referral feature (either on a web page, in an e-mail, from a banner ad
or other communication) to inform a friend about a DA web page or promotion. DA may
use any e-mail address provided when using this referral feature to send an e-mail
on your behalf to such designated recipients about the particular promotion, product,
or service in which you indicated your "friend" may have an interest.
Non Personally Identifiable Information We Collect
In some cases, DA may collect information about you that is not personally identifiable.
Examples of this type of information include, but are not limited to the frequency of
your use of this web site and the route by which you choose to access it, and your use
of any hyperlinks available on this web site. We and our service providers or agents may
process and use this data for purposes including, but not limited to planning web site
development, assessing patterns of use, planning and assessing marketing initiatives by
DA. This information is gathered by certain tools and methods such as the collection of
We use your IP address to help diagnose problems with our server, to administer our web
to personally identifiable information except for fraud prevention.
A cookie is a small text file that is stored on a user's computer for record-keeping
while on our web sites in persistent cookies on your computer in an encrypted format.
We use both session ID cookies and persistent cookies. We use session cookies to make
it easier for you to navigate our web sites. A session ID cookie expires when you close
your browser. A persistent cookie remains on your hard drive for an extended period of
time. You can remove persistent cookies by following directions provided in your Internet
browser's "help" file.
We set a persistent cookie to store certain information, including your account number,
so you don't have to enter it each time you want to log-in to your account. Persistent
cookies also enable us to track and target the interests of our users to enhance their
experience on our site as well as provide more relevant content in our e-mails.
If you reject cookies, you may still use our site, but your ability to use some areas of
our site will be limited and we may not be able to provide you with the most convenient
Site Usage Profile
We store and use certain personally identifiable information and information that we
collect through cookies and log files to create a site usage profile of your preferences.
We may use this information to provide you with targeted advertisements and offers on our
DA Account Registration
You are not required to establish an account to use this web site, however some features
of our site are not available to unregistered users.
If you would like to take advantage of the conveniences available through having an account,
you must first register for an account. Additional features are available to registered DA
Members. During registration, you are required to provide contact information (which may
include name, address, phone number, e-mail address, and birth date).
Additionally you have the option to provide demographic information and preferences to
us; we encourage you to submit this information so we can provide you a more personalized
experience on our site and send you valuable offers. We may use the preferences you store
in your profile to send you special targeted e-mails based on these preferences. For example,
if you express a preference for a specific type of fishing, we may send you special offers
related to that preference.
For more information on how we may use your personally identifiable information as a registered
DA member please see our Customer Communications
Post Registration E-mail Communication
When you create an account with us and you provide your e-mail address during the
process, we may send you site-related emails, including, without limitation, emails
(a) confirm the details of your registration,
(b) describe service-related
information in connection with your registration or to inform you of upgrades or
enhancements related to your account,
(c) request feedback on our services and/or
your specific experiences, or
(d) include special offers for products or services
from DA or our marketing partners related to your account and/or the site.
E-mail Promotions, Offers, and Updates
As a registered member, you may receive e-mail communications, which may include
news and special offers. If you are not interested in receiving these messages with
special members-only news and offers, the boxes should be unchecked prior to submitting
the registration form.
You may also opt-out of receiving these messages at any time
by adjusting your profile preferences through the user control panel, located in the
We currently send non-promotional e-mails to our members containing account and site
status notifications, to notify members of site updates, and to communicate other
We like to hear from our customers and encourage you to e-mail us your comments,
questions or other feedback. By submitting such information along with your e-mail
address, you consent to receiving e-mail from us in response to your feedback or
Information Sharing & Disclosure
Company - Agents
We use outside companies to fulfill orders. We also use third party payment processing
companies to bill you for goods and services, or for other purposes within the ordinary
course of business. DA is not liable for the acts or omissions of these third parties
except to the extent required by applicable law.
Product and Service Suppliers
Third party service and product suppliers may fulfill your product purchases. We do not
share your e-mail address with these suppliers unless they need it in connection with
We do not limit our suppliers' use or disclosure of personally identifiable information
that you may supply to them. Therefore, we encourage you to review the privacy policies
of any supplier whose products you purchase through DA. These suppliers also may contact
you as necessary to obtain additional information about you.
We reserve the right to disclose your personally identifiable information as required
by law if we believe that disclosure is necessary to protect our rights, for fraud
detection or prevention, and/or to comply with a judicial proceeding, court order
or other legal processes.
In the event DA goes through a business transition, such as a merger, acquisition
by another company, or sale (including transfers made as part of insolvency or bankruptcy
proceedings or any other change in corporate control) of all or a portion of its assets,
your personally identifiable information may be among the assets transferred or shared.
Links to Other Sites
owned or controlled by DA. Please be aware that we are not responsible for the privacy
practices of these other sites.
We encourage you to be aware when you navigate away from our site and to read the privacy
policies of any other website that you visit that collects personally identifiable information.
We provide links to third party websites that you visit that collects personally identifiable
information. These links are not intended as an endorsement or referral to the linked web
sites. The linked web sites have separate and independent privacy statements, notices, and
web sites, and therefore we have no responsibility or liability for the manner in which
the organizations that operate such linked web sites may collect, use or disclose, secure
and otherwise treat your personally identifiable information.
DA web sites are targeted at general audiences. We do not knowingly collect personally
identifiable information from children under the age of 13. If you are under the age of 13,
please do not provide personally identifiable information of any kind whatsoever.
If a child provides us with personally identifiable information, a parent or guardian of that
child may contact us by sending an e-mail to [email protected]
or postal mail if they
would like this information deleted from our records.
Changes, Corrections & Deletions
If you think we may have incorrect personally identifiable information about you or if your
information changes, you may correct or update the information online by logging in to your
account. You may also modify your account information or deactivate your account by contacting
us by email or postal mail.
Your Online Password
Your DA account online password is unique to your account and is designed to protect your
account from unauthorized use. DA will not be responsible for any lost, stolen, or otherwise
disclosed passwords. Accordingly, your password should be guarded and not provided to anyone.
publication here. If the changes are material, we will provide you additional, prominent
notice as appropriate under the circumstances.
February 14th, 2014